Why is writing case studies so important to your business?
Whether you are aware of it or not, as people, we tend to follow patterns in the decision making process. It doesn’t matter all that much if we are making a large purchase or a small one, we want to work with and buy from those people and companies that we trust.
Think about some of your own experiences. When looking for a new restaurant or a good movie, do you ask friends and family for recommendations? When buying a book, do you read the reviews before you make the purchase?
This is the basis for case study marketing, sometimes called success story marketing. It’s all about trust. Case study marketing uses customer, recipient, or client stories to cater to the fundamentals of human behavior which is:
We tend to trust what a stranger says about a business rather than what the business itself says.
Let me ask you a question. Would you believe what Geico says about their services or what a Geico customer says about their services?
When a customer tells a story about how your product or service helped them to solve a problem, people remember it.
Do you remember Jared Fogle who lost over 200 pounds by eating Subway sandwiches? Through his story, he has not only become the poster child for Subway, but is one of the most memorable examples of case study marketing.
Even after his legal troubles, many of us still think of Jared when we think of Subway. That's why case studies are so important to every type of business. People remember them.
What is a case study?
A case study tells a success story about:
A case study is simply a success story outlining the benefits of how a product or service solved a problem. Case studies are simple yet so powerful.
Why are case studies so valuable for your business?
We all know the value of a recommendation. A happy customer will tell two other people how good you are at what you do.
So, what if you could leverage that experience and have that happy customer tell hundreds or thousands of other people needing your product or service how effective it is in helping to solve the issues they face, while highlighting the benefits of working with you?
That is the power that writing case studies will offer to your business.
How case studies work
You want to use case studies for a variety of reasons that include:
A well-written case study invokes visual images of a product or service in action. It is told by a happy customer and that is the kind of story that is refreshing and very hard to resist.
How case studies are used
The great thing about writing case studies is that they are very versatile. They are a natural fit for just about any sales, marketing or public relations campaign. There are so many uses for them that they will provide value that goes much further than the cost to produce one.
You can use case studies:
As you can see, case studies are a great way for you to show how well your product or service worked for someone else, and if it worked for them, it will work for you too!
You can see a sample of one of the case studies I wrote for a client here.
If you would like more information about my copywriting services, please let me know. I look forward to hearing from you.
"A cardinal rule of writing to follow is, never write your own back cover copy. Why? You’re too close to the work and can’t be objective. Enter Maria Pease.
I contracted her services to write the back cover copy for my upcoming novel, Crossing Lives. The only caveat was, my manuscript was nowhere near finished. Despite this obstacle, Maria took on the project.
Most copywriters won’t touch this type of project unless you can furnish them with a copy of the entire work to be summarized.
In a span of three weeks, with just a few chapters and handful of character sketches to go by, she was able to craft a masterful blurb that captured the essence of the story I’m trying to tell.
Maria communicated with me on consistent basis and took a personal interest in my project. This was a pleasant surprise. Most “work for hire” is cold, aloof, and distant.
I highly recommend Maria Pease for all your copy writing needs."
Matt Leatherwood, Jr. Author, Train To Baghdad http://youtu.be/4ENnNDy-Thc
“Thank you very much for the job well done! I hope we will have an opportunity to work together again in the future."
Timo Kestrel - Website Owner UK
"I needed a website for my new practice and I had no time or skills to do it myself. Thank goodness I met Maria through a business associate. She had my site up and running in no time. She even gave me some suggestions on how to make some affiliate income along with the service I provide.
If you need a writer who listens to what you want and gives great ideas on how to improve it, call Maria. You won't be disappointed."
Sandee West - Marriage & Family Therapist
"Maria has developed a business brochure and numerous newsletters and has been able to interpret the information I give her into professional writing pieces that communicate to my clients the value of my product.
Maria’s professional knowledge has played a large part in portraying my company in a professional light.
Maria Pease has been a pleasure to work with and I feel she would be an asset to any company in need of a commercial writer."
Lisa Beach - The Box Wrap Company
"I needed to update most of our marketing and sales materials including a brochure, a couple of sales letters, tips sheets and some in-house communications. Maria took care of it all and did a beautiful job on all of it. If you are looking for a capable, and enjoyable copywriter to work with, you can stop looking, Maria is your girl."
Wayne Francis - Window and door installation services
"I hired Maria Pease to help me promote my business and have been extremely pleased with her performance. She has developed all of my marketing materials to date including brochures, postcards, and promotional flyers.
Maria is a pleasure to work with, always energetic and enthusiastic about the task at hand. She continues to come up with fresh, new, innovative ideas to help move my business forward. She is dedicated to providing a superior product and has continued to exceed all of my expectations. It has been refreshing to me, as a small business owner, to be able to rely on an outside consultant to be professional, reliable, and self motivated."
Andrea Tomes - New Image Fitness
"My advice is to hire Maria Pease to write for you. She is full of great ideas and will execute them beautifully. I have worked with her many times on several different types of projects from articles to websites and more and she never disappoints. She is truly a delight to work with. If you need a writer, look no further than Maria."
Ken S. - Business Owner