Are You Ignoring the Benefits That Social Media Marketing
Will Offer Your Business? 

Social Media Marketing, Changing The Way We Communicate

The Importance of Social media marketing

Social media marketing is no longer something that you should ignore or brush off as just another fad, because it has become an integral part of any companies marketing mix and one of the easiest ways to establish deeper relationships with clients and customers.

If you are one of the few that hasn’t grasped the idea of social media or you’re still wondering what all the fuss is about, you’ll want to read on, as this could be the best thing you can do for your business.

When you think of the social media craze, you may be underestimating it’s real power. Yes, you’ve heard about Facebook, YouTube, Twitter and blogging but you thought they were for the younger crowd, to socialize with each other. And that wouldn’t be an inaccurate conclusion. But what you may not know is that there is another side to these media outlets that offer great benefits to businesses and they are quickly replacing the traditional methods of marketing such as display adds, television and brochures.


Why Should You Start Your Social Media Campaign?

There are plenty of reasons to get started right away, and when you realize how quickly you will see the benefits, you will be beating yourself up for not getting started sooner.

  • Ease of getting started – it’s easy to set up your accounts so you can begin reaching out to your clients right away. You can start with the big three, Facebook, Twitter and YouTube and expand your reach from there.
  • Build customer loyalty – social media is a great way to get and stay connected with customers and clients. As you know, the more communication we have, the more comfortable we become and we all want to do business with those we know and like.
  • Targeted traffic - allows you to promote specific deals and specials quickly and to a much wider audience.
  • Low cost - setting up your accounts are free and there are tutorials that can introduce you to how it all works. The cost involved is really only a time commitment to create and update your profile and post regularly. When you compare the costs of traditional methods, you can’t deny that even just this one benefit makes it a must.
  • Simple to implement - the beauty is in just how simple it is. You don’t need any type of computer expertise or even any equipment beyond your computer. Once you have set up your accounts and have established your brand, it’s all about staying active.
  • Adaptability – it’s easy to make changes and move in new directions with social media marketing. Information can be altered, updated and improved quickly and without added costs. It can also be published in seconds, making it possible for businesses to ensure that their content is always up to date.
  • Promotes communication and feedback with customers - you will be able to get feedback in real time and make customer service a top priority. Something that we are severely lacking in these days.
  • Measuring results from your efforts is easy - the time constraints of print media delay response and must be done over a long period of time, where social media marketing tools offer immediate response so you can adjust and change your marketing efforts to suit your needs.


While many businesses are implementing social media as part of there marketing mix or even using it solely, replacing traditional methods, others are still not convinced that they should be embracing it. But, knowing what you know now, do you think your company can really afford to ignore social media, given its unquestionable benefits?

If you are still unsure of how to make social media work for your business, think about the opportunities that you are losing to get better connected with your customers. Really, when you think about it, you don’t have anything to lose so why don’t you just give it a try. Start slowly and soon, and you’ll discover the benefits for yourself.


Return from social media marketing to copywriting portfolio

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