Having a home based small business will give you the freedom to control your time.
Think about it for a minute...you wake up on Monday morning and look at the clock, it’s ten AM and you decide to get up. You go to your kitchen and get a cup of coffee and grab the newspaper and head out to your back patio. You leisurely read the paper and enjoy your coffee without one thought of a morning commute or running late for work and the best part, you love your job and actually like your boss.
If this lifestyle sounds like a dream, you should know, it doesn’t have to be. If you love to write and hate the idea of being stuck in an employer's soul sucking office all day than a home based small business as a freelance writer may be just the career you’re looking for. As a freelance writer, you will have the flexibility to work when and where you want, whether it’s late at night in your pajamas or afternoons in the neighborhood coffee shop. As a freelancer, you get to decide. And that boss you like so much, it’s you!
As a home based business, this is one of the easiest to get started in and perfect for working from home. All you need to get started is the ability to write, a computer, printer, an internet connection and a phone, and my guess is that you probably have all of these things already.
It’s always exciting to start a new venture but when it’s your own small home business, it makes it even more appealing. In order to get started you will want to clarify some of the details so you can get up and running smoothly.
Here a few things you’ll want to start your homebased small business venture.
● Get your website up. Having a professional website for your business is no longer an option. As consumers, we tend to head to a website before we even decide to make a call. We want to be informed before we hire someone. A website is one of the most important tools you have as a freelancer. Make it clean, professional and offer information about you and your business and be sure to have some samples so prospects can get to know you and your work. Once they call, most of the time they are ready to hire you!
● Home office or writing space - Yes, even though you can work from anywhere, you should have a place where you can keep client information, project information and anything else you need to get and stay organized.
● Decide on your “office” hours. Some people are more productive in the morning and some are night owls. When you have project deadlines to meet, you want to be sure you get the work done so having regular times when you work will help you to switch gears and be productive during those times. It also helps to minimize interruptions. When family and friends know you are working, they will be more respectful of your time.
● Keep a detailed project calendar. There is nothing worse for your business than getting a project done after the deadline. Having all your projects in one place helps to keep you organized and avoid the stress that comes with being unorganized.
● Plan your marketing strategy. In order to have a business, you will need clients. You get clients when they know you are open for business. Choose two or three strategies whether it be cold calling, direct mail, or social media and plan a day or two every week that focus on marketing your business.
Now that you have the basics of what you need to start your homebased small business as a copywriter, it’s time to make some decisions on the type of projects you want to work on. As a freelance writer, it’s easier to start and run your business if you choose a niche. That means that you will start by focusing on either an area of expertise such as health, pet care, or financial writing or it could be a niche by project type like writing business articles, websites or direct mail marketing.
Choosing a niche doesn’t mean you can’t add other niches as your business grows, it just gives you a focus so you know who you're marketing your business to and simplifies the process of getting clients.
For example, if I’m a financial writer, I will have a website
that focuses on the financial industry niche. My samples will be about financial
information, and my marketing materials will be focused on people that are in
the financial industry. I wont be marketing to the pet industry or the tech
industry, just the financial industry. See how that gives you focus?
Once you are established, you can, if you choose, add another niche and expand your copywriting business.
Starting a homebased small business for writers doesn’t have to be complicated. Just take it one step at a time and you’ll be on your way.
If you’d like to take a look at some great books on starting a freelance copywriting business
here are a couple of books that are highly recommended.
You can start your own homebased small business and have the freedom to live your days the way you want. Believe me, you'll be happy you did!
If you have any questions about how to start a writing
business, setting up your own home based small business or anything related,
I’d love to help.