Email Marketing Tips To Grow Your Business Fast

E-newsletter Marketing
An Easy Way To Promote Your Business

Email marketing tips to promote your business

As a business owner and service professional you know that getting and keeping clients is the most important task you have. After all, without clients, you don’t have a business.

But did you know that lead nurturing is the key to both capturing and keeping your clients and the one thing that most service professionals like you are most likely missing?

I know how tough it is to find the time to plan and execute a stay in touch program but it is so important for your business and it doesn't have to be difficult or complicated.

Think about this…

Nurtured leads produce a 20% average increase in sales opportunities versus non-nurtured leads according to DemandGen Report. This 20% increase in converted leads could mean thousands of extra dollars per month for a professional service provider like yourself.

Forrester Research also found that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost and the Annuitas Group found nurtured leads make 47% larger purchases than non-nurtured leads.

…And that is good news.  

Email Marketing Tips You Can Use

So, how can you and your business benefit from all this information? 

I’m talking about e-newsletters.

You may call them electronic newsletters, email newsletters, or e-zines. They’re all the same thing — an email from you to your target audience.

They don’t use hard sales or quick promotions. Instead, e-newsletters are basically short, concise “articles in email form” which entertain and engage readers. They are simple and easy email marketing tips that get results.

They are the best marketing tools to come along in years …

  • E-newsletters are a cost-effective way for you to communicate with your entire customer and prospect base. They’re the ideal lead-nurturing vehicle. Think about the fact that you could send e-newsletters to 500 people for only $15 per month when one direct-mail newsletter would cost over $250 just for postage — not to mention the cost of printing.


  • The results are measurable. In fact, you can see the open rate and click-through-rate when you use an email management system and that makes email marketing a great choice.

  • E-newsletters have a high ROI. With just one new customer, your entire e-newsletter campaign can be paid for within a few minutes of sending it.


  • E-newsletters open up a two-way dialogue with prospects and customers both past and present. E-newsletters get 10 times the response rate compared to stand-alone email blasts. For you, these are really invaluable email marketing tips. Why? Because not only will you be creating a relationship with your readers, but you can also ask what’s on their mind to find out what they’re most likely to purchase.


  • E-newsletters position you as an expert. People buy more from experts they know, like, and trust. A regular e-newsletter will make readers view you as a valuable expert.


  • E-newsletters can be forwarded and are linkable so it’s easy for readers to share and spread the word about you and your business. This increases word-of-mouth advertising and exposure to your business.


  • E-newsletter content is multipurpose. The content your e-newsletter can be used in a lot of different places like social media, blog posts, trade publications, and more. The more places you use the content, the more return you will get for the investment.

These email marketing tips can make it a much easier process for you to stay in touch. And making it automatic will make it even easier!

There are a lot of benefits to using e-newsletters. The primary goal of your e-newsletter is simply to stay in touch with and build relationships with current, past, and potential clients. Just doing this will increase your profits.

So, how can you benefit from all this information and what do you need to do to implement your own plan without having to find more time in your schedule to do it?

I’m here to tell you that I can do all of these things for you, so you can focus on what’s important to you. Running your business.

As a newsletter specialist my goal is to help you get and stay in touch with both potential customers and clients regularly which will enhance your image, improve your profits, and simply, make your life easier.

You're a business person and we both know that you’re busy. You don’t have enough time to handle one more project, especially one that you will need to do regularly. And it’s probably not something you want to do anyway. You want to focus on your business. That is after all, your specialty.

What you need is someone who is dedicated to your needs and has the ability to simplify your day so you can get home on time (for a change). I can help you do that.

As a copywriter and newsletter specialist, I can help you to get and stay connected to your clients by providing a regular e-newsletter filled with valuable information that will benefit your readers and have them looking forward to your next issue, all while keeping you in the forefront of their mind and positioning you as the expert to call.

This includes getting everything in order for the first e-newsletter — design, layout, tone, style, the sections that will repeat each month — and writing the first issue of the newsletter. And that’s just for starters. I will also be writing, managing, and sending the e-newsletter as often as you’d like to stay in touch, whether it’s every week or every month.

Many service providers rely on their e-newsletter to be the bulk of their marketing plan because they have found that it works so well month after month, and with me providing the writing and managing of the newsletter, you are free focus on doing what you do best, providing great service to your clients.

If you would like to know more about how we can work together to plan and execute a stay in touch program for your business please feel free to contact me.

E-newsletters are really the best email marketing tips to implement for your business, and I'd love to help.

I look forward to working with you!

Return from email marketing tips to copywriting services

Return from email marketing tips to freelance writing success

New! Comments

Have your say about what you just read! Leave me a comment in the box below.

Join My Mailing List For News, Updates, and More!
And Get My
Free Report 

Promoting Your Website!

Enter Your E-mail Address
Enter Your First Name (optional)

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Freelance Writing Success.

Client Testimonials

"A cardinal rule of writing to follow is, never write your own back cover copy. Why? You’re too close to the work and can’t be objective. Enter Maria Pease.

I contracted her services to write the back cover copy for my upcoming novel, Crossing Lives. The only caveat was, my manuscript was nowhere near finished.  Despite this obstacle, Maria took on the project.

Most copywriters won’t touch this type of project unless you can furnish them with a copy of the entire work to be summarized.

In a span of three weeks, with just a few chapters and handful of character sketches to go by, she was able to craft a masterful blurb that captured the essence of the story I’m trying to tell.

Maria communicated with me on consistent basis and took a personal interest in my project. This was a pleasant surprise. Most “work for hire” is cold, aloof, and distant.

I highly recommend Maria Pease for all your copy writing needs."  

Matt Leatherwood, Jr. Author, Train To Baghdad

“Thank you very much for the job well done! I hope we will have an opportunity to work together again in the future."

Timo Kestrel - Website Owner UK

"I needed a website for my new practice and I had no time or skills to do it myself. Thank goodness I met Maria through a business associate. She had my site up and running in no time. She even gave me some suggestions on how to make some affiliate income along with the service I provide.

If you need a writer who listens to what you want and gives great ideas on how to improve it, call Maria. You won't be disappointed."

Sandee West - Marriage & Family Therapist

"Maria has developed a business brochure and numerous newsletters and has been able to interpret the information I give her into professional writing pieces that communicate to my clients the value of my product.

Maria’s professional knowledge has played a large part in portraying my company in a professional light.

Maria Pease has been a pleasure to work with and I feel she would be an asset to any company in need of a commercial writer."

Lisa Beach - The Box Wrap Company 

"I needed to update most of our marketing and sales materials including a brochure, a couple of sales letters, tips sheets and some in-house communications. Maria took care of it all and did a beautiful job on all of it. If you are looking for a capable, and enjoyable copywriter to work with, you can stop looking, Maria is your girl."

Wayne Francis - Window and door installation services

"I hired Maria Pease to help me promote my business and have been extremely pleased with her performance. She has developed all of my marketing materials to date including brochures, postcards, and promotional flyers.

Maria is a pleasure to work with, always energetic and enthusiastic about the task at hand. She continues to come up with fresh, new, innovative ideas to help move my business forward. She is dedicated to providing a superior product and has continued to exceed all of my expectations. It has been refreshing to me, as a small business owner, to be able to rely on an outside consultant to be professional, reliable, and self motivated."

Andrea Tomes - New Image Fitness


"My advice is to hire Maria Pease to write for you. She is full of great ideas and will execute them beautifully. I have worked with her many times on several different types of projects from articles to websites and more and she never disappoints. She is truly a delight to work with. If you need a writer, look no further than Maria."

Ken S. - Business Owner