How can these direct marketing tips help you grow your business?
Did you know that about 85% of your prospects won't hire you right away, even if they need your services? Yes, it's amazing but true. There are several reasons that this takes place but it's mostly because they need to learn more about you.
We all want to do business with those people and companies we know and trust and before we take a chance on hiring someone, we need to feel confident in our choice.
Think about a time when you needed some type of service. Did you make a snap decision? If it was a small thing, like a new pair of shoes, you might have.
But if you needed your kitchen remodeled or new brakes on your car, you probably did some research. You may have looked at a website, made a call or even asked your friends and family. But you probably didn't go to the phone book and choose a company and then hire them right away.
That's why getting in front of your prospects on a regular basis is so important. They need to get to know you so they can be confident in hiring you when they need your services.
These direct marketing tips are not meant to be overwhelming. You don't need to do them all. Just choose two or three that you are comfortable doing and then do them regularly.
If you can find regular ways to stay in touch, you are much more likely to be chosen when they need your service.
Would you like help implementing these ideas? Contact me and we can talk about how I can help you to reach your business goals.
These books can also give you some really good ideas as well.
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I contracted her services to write the back cover copy for my upcoming novel, Crossing Lives. The only caveat was, my manuscript was nowhere near finished. Despite this obstacle, Maria took on the project.
Most copywriters won’t touch this type of project unless you can furnish them with a copy of the entire work to be summarized.
In a span of three weeks, with just a few chapters and handful of character sketches to go by, she was able to craft a masterful blurb that captured the essence of the story I’m trying to tell.
Maria communicated with me on consistent basis and took a personal interest in my project. This was a pleasant surprise. Most “work for hire” is cold, aloof, and distant.
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Matt Leatherwood, Jr. Author, Train To Baghdad http://youtu.be/4ENnNDy-Thc
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Timo Kestrel - Website Owner UK
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Sandee West - Marriage & Family Therapist
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Ken S. - Business Owner