Direct Marketing Tips

10 Ideas to Help You Stay in Touch With Clients

How can these direct marketing tips help you grow your business?

Did you know that about 85% of your prospects won't hire you right away, even if they need your services? Yes, it's amazing but true. There are several reasons that this takes place but it's mostly because they need to learn more about you.

We all want to do business with those people and companies we know and trust and before we take a chance on hiring someone, we need to feel confident in our choice.

Think about a time when you needed some type of service. Did you make a snap decision? If it was a small thing, like a new pair of shoes, you might have.

But if you needed your kitchen remodeled or new brakes on your car, you probably did some research. You may have looked at a website, made a call or even asked your friends and family. But you probably didn't go to the phone book and choose a company and then hire them right away.

That's why getting in front of your prospects on a regular basis is so important. They need to get to know you so they can be confident in hiring you when they need your services.

These direct marketing tips will help you to keep it simple.

  • 1.  Publish an e-newsletter  - This is my number one way to stay in touch with clients as well as market your business. This platform allows you to share information in a casual & relaxed way.  Plan a regular schedule and make sure it's useful to your readers. This is my favorite of all the direct marketing tips.

  • 2. Send thank you notes - Everyone likes to feel appreciated and there is nothing better than sending a simple thank you note in the mail. It tells them that you took time to think of them, write a personal note and send it.

  • 3.  Success Stories  - It's a great idea to show perspective clients how you have helped other clients solve a specific problem. They gain trust in you through others successes.

  • 4. Face to Face - Invite a client or prospective client to coffee and buy. Just having a face to face meeting can remind them of projects coming up so doing something nice, without any expectations will keep you on the top of the list. 

  • 5. Ask for a testimonial - This is a good idea after you have been told that they love your work. Be sure to let them know it can be a simple process. You don't want them to think of it as one more job to do.  

  • 6. Join their industry association - Having your information straight  about what they care about and are interested in goes a long way in showing them your dedication to their industry and business.

  • 7. Connect with them on social media - Linked In is a great way to connect with business professionals. Be sure to complete your business profile and add value to conversations.

  •  8. Become a partner -  Having an interest in their business and employees and knowing what is happening with their company shows dedication. Visit their website frequently and send congratulation cards or other relevant correspondences will set you above your competition.

  • 9. Offer discounts and specials  - Let your clients know when your having some type of discount on your product or service so they don't feel like they "missed out." They will know you are making sure that they are at the top of your list and want to help them. 

  • 10. Share relevant information  - Articles are a great source of information and can be sent it as an attachment to an email or dropped in the regular snail-mail with a note or a card. Be sure your client knows your sending it because you thought it might be useful to them. 

These direct marketing tips are not meant to be overwhelming. You don't need to do them all. Just choose two or three that you are comfortable doing and then do them regularly.

If you can find regular ways to stay in touch, you are much more likely to be chosen when they need your service.

Would you like help implementing these ideas? Contact me and we can talk about how I can help you to reach your business goals.

These books can also give you some really good ideas as well.

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