Get The Copywriting Basics Down and Start Your New Career

Knowing the copywriting basics will prepare you for an exciting new career!

If you have ever considered a writing career,copywriting is a great way to do what you love and make very good money doing it.

As a copywriter, you will be writing marketing materials such as web content, e-newsletters, white papers, blogs, and a variety of other advertising information for businesses, so knowing how to communicate effectively is vital.

There is a lot of misinformation about what it takes to be a good copywriter. Some people say you need to be able to write the great American novel, and others will tell you that you need to be a marketing genius, but the reality is that neither of those scenarios is true.

The fact is that if you can write clearly and effectively and you love to learn new things, you can learn the skills needed to be a high paid copywriter.

By understanding a few rules, you can create compelling copy your clients will love and build your own home based copywriting business. And you can start by understanding the copywriting basics.

Need to Know Copywriting Basics

Know your audience - In order to reach the people who will benefit from the product or service you are marketing, you need to know about the type of people that would be interested. What are their needs or problems? And how can what you offer to help to solve them?

If you appreciate this, you can better target your message to speak to them in a way that they will understand. For example, if your audience were twenty something singles, you wouldn’t craft a message that focused on the older generation. They simply wouldn’t pay attention to the message and if they did happen to read it, they wouldn’t relate to it and simply ignore it.  

You want to know their:

  • Gender
  • Age group
  • Occupation
  • Income
  • Ethnicity
  • Family Status
  • Interests
  • Problems

Before you write one word, be sure to get all the information you can about your target market so you can craft a message that speaks directly to them.

Focus on Benefits

Whenever anyone thinks about buying anything, they want to know WIFM (what’s in it for me). Think about it for a minute, the last time you bought a book to learn how to do something, what did you look for?

First, you read the title and description. If it appeared to be what you were looking for, you most likely read the back cover copy and if that sparked your interest you may have read the chapter headings and then, once it looked like it could be helpful to you, you read the reviews.

What were you looking for? You wanted to know if this book is going to help you to learn what you want to know. That’s what WIFM is all about. The benefits of how the product or service will help the customer to meet their goals.

By keeping this in mind, you will be able to create copy that tells your audience exactly what’s in it for them and most likely, they will want to buy.

  • Write the way you speak - Writing in a conversational tone allows you to picture a friend sitting across from you and just talking to them. You don’t need fancy language to show how smart you are, you just want to have a conversation. If you do, they will listen.
  • Write short paragraphs - Keeping paragraphs short will help your readers to stay focused. Have you ever gotten an email that was one long post? Did you read it? I would bet you didn’t read to the end. I never do. It’s jumbled and difficult to read. Short paragraphs make for easy reading and the purpose of writing is to have your message read. Keep it short.
  • Use bullets - Just like short paragraphs make it easy to read, bullets do this as well. Bullets not only break up the page, but you should use them for the important points you want to make to get your readers attention.
  • Kiss Principle - Keep it simple - We are a population that is bombarded with so many messages that if it takes you three pages to get to your point, you will lose readers. Say what you need to say but don’t write more than necessary.
  • Have a compelling call to action - You’ve written some great copy so don’t leave it to chance that your reader know what you want them to do. You have to tell them. Do you want them to sign up for a newsletter? Tell them. Buy a book? Tell them. Trust me, a compelling call to action is the key to successful marketing. For better results, be sure to remind them why they should buy or sign up or do what is is your telling them to do. You will be happy you did.

These copywriting basics will help you start and build your writing business although it's always important to keep learning and growing as a writer. 

Would you like to learn more about how to get the copywriting basics down? Take a look at AWAI’s Accelerated Copywriting Course and get your career started this year!

Hottest Career for Writers

Once you know the simple secrets of writing for this little-known lucrative writer’s market, you can work from home, and be in total control of your schedule.

Plus the pay is great. An average of $75-$150 an hour. Learn how to live the “writers life” with

Six-Figure Copywriting and have a life full of freedom and flexibility – starting today!

Return from copywriting basics to freelance writing success

Return from copywriting basics to copywriting career

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