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Freelance Writing Success, Issue #007 -- Choosing A Niche
September 01, 2012

Choosing a Niche

Lately, I have been getting a lot of questions about choosing a niche so I thought it would be a good time to address that issue.

If you write fiction, as I do, your niche pretty much chooses you, or at least it did in my case. I write mysteries and to be honest I didn’t really think about it and make a conscious choice, but mysteries are what I have always loved and when I began writing books, I just found it to be a natural fit for me.

If you write fiction, no matter what type, you may have found that the genre chose you instead of the other way around. But in commercial writing, it’s not so easy.

As a freelance copywriter, there are many benefits to choosing a niche.

• You are a specialist and become very good at what you do.
• You will become known as the gal/guy to go to for (insert specialty here.)
• People like working with specialists. Ex: you wouldn’t want a heart surgeon to deliver your baby!
• You can get the project done faster and make more money on each project.
• It limits the competition for projects.
• You will be able to increase your visibility.
• Specialists are in demand.
• It’s easier to target you customer if you have a niche.

But I found it was a bit confusing when I was trying to find a copywriting niche and the questions I have been inundated with tell me that I’m not alone.

Are you trying to find the niche that’s right for you? If so, I’m here to help.

Now we know why we should have a niche, but the real question is how do we choose one? What are our options anyway?

First let me say, that some experts say to choose the niche where you have a background or industry experience like banking or healthcare. If you enjoyed that market, you will likely be great at it and yes, you will already have contacts so marketing will be much easier for you.

But what if, you didn’t enjoy the industry or never even had one in the first place? Well, there are two ways to decide.

1. You can choose an industry that you know and enjoy.
2. You can choose the type of project you enjoy.

Let’s say you love writing direct marketing letters, you can become known as the guy/gal who get results from sales letters.

There are a few things to consider as well. You can choose more than one specialty and just keep marketing efforts focused, and then there is the issue of money. What are your goals? Some specialties pay more than others so that’s something to think about as well.

If you don’t enjoy writing to sell, direct mail and advertisements may not be for you, but you may love writing web content or newsletters. There is no shortage of options, so you have to ask yourself, what would you most enjoy writing day after day? That may not give you the answer, but it will help you to narrow down your possible options.

Copywriting is focused on four areas. They are: informing, educating, motivating, or persuading, so what do you prefer?

Once you decide, look at some of the great copywriting books available on the subject and make a list. I love Peter Bowerman’s book The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less and highly recommend it.

I know I didn’t tell you what niche to choose, but you also know that you are the only one who can determine what you will enjoy writing the most. And that is the key to a happy writing life!

Take a look at Writing Ebooks for Fun & Profit.

send me an e-mail

My new book is with my editor! I will keep you posted on the publishing date! But you can still read more about my first book, Malicious Intent.

Maria Pease is a freelance writer, author and owner/publisher of
For step by step instruction on how you can write and publish your own ebook, take a look at Writing e-books for Fun & Profit so you will see how easy it is!

Have any questions? You can feel free to contact me here.

I look forward to hearing from you!

Talk with you soon,


P.S You can view a few of my books too!

Writing Ebooks for Fun and Profit

Writing How To Information for Big Profits

Malicious Intent: A Sam Parker Mystery

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