Knowing the copywriting basics will prepare you for an exciting new career!
If you have ever considered a writing career,copywriting is a great way to do what you love and make very good money doing
As a copywriter, you will be writing marketing
materials such as web content, e-newsletters, white papers, blogs, and a
variety of other advertising information for businesses, so knowing how to
communicate effectively is vital.
There is a lot of misinformation about what it
takes to be a good copywriter. Some people say you need to be able to write the
great American novel, and others will tell you that you need to be a marketing
genius, but the reality is that neither of those scenarios is true.
The fact is that if you can write clearly and effectively and you love to learn new things, you can learn the skills needed to be a high paid copywriter.
By understanding a few
rules, you can create compelling copy your clients will love and build your own
home based copywriting business. And you can start by understanding the copywriting basics.
Know your audience - In order to reach the
people who will benefit from the product or service you are marketing, you need
to know about the type of people that would be interested. What are their needs
or problems? And how can what you offer to help to solve them?
If you appreciate this, you can better target
your message to speak to them in a way that they will understand. For example,
if your audience were twenty something singles, you wouldn’t craft a message
that focused on the older generation. They simply wouldn’t pay attention to the
message and if they did happen to read it, they wouldn’t relate to it and
simply ignore it.
You want to know their:
Before you write one word, be sure to get all the information you can about your target market so you can craft a message that speaks directly to them.
Whenever anyone thinks about buying anything,
they want to know WIFM (what’s in it for me). Think about it for a minute, the
last time you bought a book to learn how to do something, what did you look
First, you read the title and description. If it
appeared to be what you were looking for, you most likely read the back cover
copy and if that sparked your interest you may have read the chapter headings
and then, once it looked like it could be helpful to you, you read the reviews.
What were you looking for? You wanted to know if
this book is going to help you to learn what you want to know. That’s what WIFM
is all about. The benefits of how the product or service will help the customer
to meet their goals.
By keeping this in mind, you will be able to create copy that tells your audience exactly what’s in it for them and most likely, they will want to buy.
These copywriting basics will help you start and build your writing business although it's always important to keep learning and growing as a writer.
Would you like to learn more about how to get the copywriting basics down? Take a look at AWAI’s Accelerated Copywriting Course and get your career started this year!
Once you know the simple secrets of writing for this little-known lucrative writer’s market, you can work from home, and be in total control of your schedule.
Plus the pay is great. An average of $75-$150
an hour. Learn how to live the “writers life” with