|Back to Back Issues Page|
Freelance Writing Success, Issue #018 -- B2B Copywriting
October 01, 2013
Why Business to Business Copywriting is a Great Niche For Freelancers
The B2B — or Business to Business niche definitely qualifies. Everywhere I turn, I hear how it’s the most secure niche because there’s less risk …
It’s a large industry — $6.5 trillion large — and there aren’t enough copywriters to handle the demand …
You won’t have to “sell” anything because no-fluff and informative copy is what works in this niche, which focuses on businesses promoting their products and services to other businesses.
It’s a dream niche — and if I were starting today — and wanted to make the leap as quickly as possible — I’d choose B2B.
But, how can you tell if it’s right for you?
Today’s action item is to try one of my favorite decision-making processes: Start a “pros and cons” list.
For B2B, on the pro side you might list:
There’s a lot of work available (it will be easy to find projects and get paid). There is a shortage of qualified B2B writers (less competition). B2B is pretty easy to break into (in other words, you can get started quickly). You don’t have to write hyped-up sales copy (or maybe you want to … in that case, this would be on your “con” side). The pay is great! (Always a plus!)
On the con side you might have:
B2B projects rarely pay royalties (but a
You might not get a lot of recognition as a B2B writer. (This may be on your “pro” list if you’re shy or want to stay “under-the-radar.”)
B2B is a distraction to what you’re currently doing.
If you’d like to know more, you can learn about the
B2B niche here.
Why are you pursuing the writer’s life? Will you give B2B a try?
Malicious Secrets a Sam Parker Mystery is available! Here are a few reviews:
Maria Pease hits a home run with her second in the Sam Parker Mystery series.
Samantha Parker is a young determined women, trying to make it as a private investigator. Sam has what it takes; she is smart, energetic and curious with the raw gut feelings that that will make a great PI. Get ready to go to some pretty dark places with Sam as she gets herself into situations that are both thrilling and dangerous.
Sam knows what she wants, except when it comes to men. Her love life isn’t quite as clear as her profession. Malicious Secrets is a page turner that you won’t want to put down, so clear your calendar for another exciting adventure with Sam Parker, PI.
- Lisa Beach, Business Owner/Educator
Malicious Secrets, the second in the Sam Parker Mystery Series, is smart, sexy, funny, and exciting. It’s a page turner that will keep you guessing and anxious to see what’s next and you’ll be extremely entertained throughout. Couldn’t put it down!! It’s a real winner, a must read. - Andrea Tomes
Read the first five chapters FREE! at
Don't forget to read more about my first book,
Have any questions? You can feel free to
contact me here.
Talk with you soon,
|Back to Back Issues Page|